Effie’s

Merchandising Review

The Deli Cracker Difference

December 1, 2021

Crackers found in the deli sections of supermarkets tend to differ from their counterparts in grocery aisles in a variety of key ways, but Cara Figgins, president of Des Moines, WA-based Partners, a Tasteful Choice […]

Cheese Corner

Keeping Crackers at the Forefront

October 1, 2019

Americans love crackers for their flavor, texture, health benefits and ability to pair with cheeses and spreads—and retailers love the sales boost they provide the deli department. A strong variety, backed by smart merchandising, marketing […]